Not only online, but offline privacy is also covered by the new privacy regulation around the globe such as the General Data Privacy Regulations (GDPR) in the EU. 

The law(s) require sales persons to get prior consent before they send someone an email, even to their business email address. It’s vital that all frontline teams understand and follow the regulations and display the right behaviors to ensure a high percentage of customer opt-ins.

GDPR and equivalent global regulations such as the Personal Data Protection Act PDPA in Thailand or California Consumer Privacy Act (CCPA) in California, USA are mandatory and the resulting fines for non-compliance are severe. 

The Frameworks Aware program provides all the information a salesperson needs to know in an easy understandable format. The Aware program will ensure frontline personnel will feel confident about explaining to anyone the key principles of the new privacy laws.

It’s not enough to have only management and IT equipped to handle the new challenges but sales teams, marketing and customer services all need to come together to ensure compliance.